The “What If” on E-Commerce.

Recently as posted by The New York Times on February 11 2011, Borders, the big time 40-year-old bookselling chain that defined the word of “book superstore”, has filed for Bankruptcy!

Although, it was widely expected as Borders continues to lose out in competitions through sales online, who could really blame them for not catching up with the technological train of the Internet?

Even if there’s an old saying of “Better late than never”, Borders never really do stand a chance against the likes of

In fact, one major piece of mistake in business that Borders had done was when they contracted out their e-commerce business to Amazon back in 2001!

“Talk about screwing yourself in the a**!!”

Amazon practically “pioneered” the business of online retail, founded in 1994 and went online in 1995. Starting out mainly in selling e-books. Now, Amazon has diversified itself further in sales from music to DVDs to furniture to food and even more. Needless to say, Amazon doesn’t stop growing. They even posted recent quarterly revenue of $12.95 billion that stands for 36 percent rise in revenue.


Even if Borders had filed for a protection in bankruptcy, a major revamp of itself would still face an uphill task in competing like for like against the major players in e-commerce.


In other words, we should be prepared if our dearest beloved Borders turned prehistoric and extinct like the dinosaurs.


~ by Francis Sky on February 19, 2011.

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